Alpha remains as the first letter within the Greek alphabet,just placed before the Beta letter as well,it is offen used to point the beginning of some process or project, at this specific case it provides its name to a very iconic product which will be at the same time the beginning of a new collection.
On the other hand,within the animal world,the Alpha word is used to refer to the leader,the one that willl be followed as will be respected due to the role it plays.This is as well one of the main features of the towel rack,as it will lead the upcoming developments.
Finally,we would like to underline that due to the identical look between our development and the Greek letter,there was no doubt when thinking on how this towel rack should be named.